New! FoodID's Kevin Lo in Science Magazine – “Raised without Antibiotics” Label Claims Lack Integrity

FoodID in the News: July 2020

July 27, 2020

San Francisco Chronicle: Natural-meat stalwart Bill Niman’s newest company: an ‘antibiotic-free’ labeling brand (Tara Duggan, July 21, 2020)

“With a lack of clarity on what the label “antibiotic-free” actually means, Niman hopes FoodID will help shoppers learn more about the meat that they buy.”

Forbes: Blue Apron Cofounder Raises $10 Million In Funding To Breed A Better Chicken (Chloe Sorvino, July 22, 2020)

“Another differentiator: Cooks Venture’s partnership with FoodID, which was cofounded by Bill Niman and officially launched this week as the meat industry’s first platform to comprehensively test the presence of antibiotics and other adulterants.”

Food Dive: Startup FoodID develops test for 95% of the most common antibiotics (Lillianna Byington, July 21, 2020)

“The company, co-founded by Bill Niman, hopes to bring more transparency with its adulterant test and label claim authentication for beef, pork and poultry.”

Fox Business: Blue Apron founder raises $10M for chicken-breeding company Cooks Venture (Ann Schmidt, July 22, 2020)

“In partnering with FoodID, we have independent, scientifically verified data to prove that we are true to our claims – we never use antibiotics…” (Cooks Venture founder Matthew) Wadiak said.

MSN: Natural-meat stalwart Bill Niman’s ‘antibiotic-free’ labeling brand (Tara Duggan, July 21, 2020)

“One of the most recognizable names in meat is now turning his attention to yet another mission: testing and labeling meat for antibiotics”

AgFunderNews: Bill Niman’s new startup takes antibiotic-free meat labeling to task (Lauren Stine, July 21, 2020) 

“But the potential fallout for a brand that sells consumers meat with antibiotic residues, while labeling it as antibiotic-free, makes for a compelling business case.”

Techcrunch: Cooks Venture raises $10 million in Series A funding (Jordan Crook, July 22, 2020)

“The platform tests for the presence of antibiotics and other adulterants in near real time, providing a solution to the problem of label fraud”

MEAT + POULTRY: Startup validates meat production claims, ensures safety  (July 21, 2020)

“People deserve to know what’s in their food, and they’ve come to expect transparency from the products they buy and the companies they support,” (FoodID CEO Kevin) Lo said. “Until now, testing technologies have been unable to work at the speed and scale of the modern livestock system.”

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