New! FoodID's Kevin Lo in Science Magazine – “Raised without Antibiotics” Label Claims Lack Integrity

Want to know what is in your food? Test it.

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Food testing

Food In-Depth works with forward-looking food companies to provide transparency and accountability for brand label claims. The FoodID platform tests for the presence of antibiotics and other substances in a comprehensive, rigorous and near real time proprietary process.

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  • Beef
  • Pork
  • Poultry
  • 17 Antibiotics
  • Beta2 Adrenergic Agonists

“The existing testing platforms for antibiotics in meat are expensive, time consuming, or nonexistent. The bulk of antibiotic free meat validation comes from trust between producers and buyers, but not from actual testing.”

Bill Niman
Founder of Niman Ranch

"We know that the overuse of antibiotics in meat production is leading to the evolution of antibiotic resistant microbes-- the next pandemic could easily begin on an American feedlot. FoodID is a promising initiative to provide consumers with the information they need to make more informed choices. It should also put pressure on the industry to curb its reckless use of these precious medicines."

Michael Pollan
Author. Professor of Journalism, UC Berkeley.

"As a chef, I believe that we all should be able to access good, healthy food – nothing mysterious, nothing that we can’t understand. I want to know what’s in the food that I am buying and cooking for my family and at my restaurants. Even chefs and cooks, we sometimes have difficulty knowing if labels are telling the truth … but now thanks to Food ID, that’s changing!"

José Andrés
Chef/Owner, ThinkFoodGroup

How we do it

Data backed, scientific proof of food claims

Food In-Depth has developed comprehensive and rigorous testing solutions that are fast, affordable and consumer usable.


Test for >95% of the most common drugs and antibiotics administered in feed and water.


5-10x more sensitive than alternatives in the marketplace.


Results in near real time. At production line speeds.


100x more affordable.

What we test for

FoodID is starting testing with pork, beef and poultry, with plans for expansion to other foods.

Here’s what we are looking for in these meats:

  • Beta Agonists
  • Fluoroquinolones
  • Ionophores
  • Macrolides
  • Penicillins
  • Sulfonamides
  • Tetracyclines

How reporting works

Dashboard accessible in near real time. Accessible to consumers via on-product QR code (optional). See a sample report.

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Our team

Ranchers. Scientists. Technologists.

We are scientists, ranchers and technologists committed to building a future where everyone knows what’s in their food. Experienced teams that are veterans of Niman Ranch, Chipotle, Facebook and Google.

Kevin Lo
Executive Chairman

Ex-Google and Facebook technology exec.

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Kevin is an experienced technology leader. He led Facebook’s efforts to connect the billions not online and was GM and Co-Founder of Google Fiber. A founder of two software companies and a public telecom services company COO, Kevin has an AB from Harvard University.

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Bill Niman
Co-Founder / Rancher

Founder of Niman Ranch and BN Ranch.

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Bill’s a rancher, author and natural food pioneer. Founder of Niman Ranch, Inc. and BN Ranch, Bill’s been called "a pioneer of the good meat movement" by the NY Times, the "Guru of Happy Cows" by the LA Times, and "the Steve Jobs of Meat" by Men's Journal.

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Dan Denny
Co-Founder / Chief Scientist

Stanford PhD in microbiology and immunology.

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Dan has a PhD in microbiology and immunology from Stanford Medical School. He founded Genitope Corporation, a public biotechnology company. Recipient of the prestigious Merck Fellowship for Global Health, Dan holds patents for work related to the cancer drug Interferon.

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Joel Martin
Technical Operations

Animal Welfare expert.

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Joel is a global industry authority on animal welfare and compliance. He has more than 20 years of experience in commercial livestock production. Joel helped develop Chipotle Mexican Grill’s pioneering animal welfare policies for beef, pork and poultry.

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Scott Levitan

Technology marketing leader ex-Google.

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Scott is a global technology marketing leader. He spent 10 years at Google leading marketing for Google Fiber, Google Asia Pacific and Google Latam. He was CMO of Mercari Inc. and held leadership roles with Philips Electronics. Scott is a graduate of McGill University.

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Scott Robbin

Software Engineer and Product Developer.

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Scott is a software engineer and product developer. He is an instructor of software development with over 20 years experience working with companies like Twitter, Adobe, YouTube and Mozilla. Scott was the recipient of Crain's Chicago Business' 40 Under 40 award.

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Board members

Chuck Templeton
Managing Director
S2G Ventures

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Megan Hanley
Chief Marketing Officer

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Our investors

S2G Ventures logo OCA Ventures logo

Work with us

Food In-Depth partners with forward-looking companies to manage supply chain risks and demonstrate a commitment to safe food. The FoodID testing platform is rigorous and supports continuous on-site testing to verify food safety and authenticate label claims.

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Our Partners

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